Bring Green
More about Bring GreenThe story behind Bring Green Read the full story
Bring Green began as an in-house botanical skincare label under CJ Olive Young, the retail giant that functions as Korea's beauty bellwether, debuting in 2018 with a focus on plant-derived actives like artemisia (mugwort), tea tree, carrot, and bamboo. Selling primarily through Olive Young's vast store network gave the brand instant nationwide visibility, and its Artemisia Calming line and Carrot Vita Dark Spot Serum quickly became fixtures for sensitive and blemish-prone skin, earning nods in Korean consumer beauty awards around 2019. In 2023 the brand was rebranded around a "vegan and clean, clinically proven" positioning, formulating without parabens, drying alcohols, and artificial fragrance while leaning on the marketing tagline "fast-acting vegan care." The lineup centers on calming, barrier-supportive routines built from recognizable single-botanical heroes rather than complex actives. Because it is a retailer-backed house brand rather than a research-led cosmeceutical house, its strengths are accessibility, consistency, and on-trend formulating; its limitations are the absence of deep independent clinical validation behind its efficacy claims. For shoppers wanting gentle, affordable plant-based Korean skincare with wide availability, Bring Green is a dependable mid-market option.
- Founded
- 2018
- Origin
- South Korea
- Parent company
- CJ Olive Young
- Heritage
- Established
- Type
- K-beauty
- Verdicts
- 7 Strong choice · 13 Good choice of 40 assessed
All Bring Green Products
More about Bring Green
Launched in 2018 and operated by CJ Olive Young, Korea's dominant health-and-beauty retailer, Bring Green is a plant-based K-beauty line that was relaunched as a fully vegan brand in 2023.
Its credibility rests on retailer-driven distribution and botanical-forward formulations rather than independent clinical trials, though several products were recognized in Korean consumer beauty awards.