The story behind Purito Read the full story

In late 2020, one of K-beauty's most beloved sunscreens became a cautionary tale almost overnight. Purito's Centella Green Level Unscented Sun had everything the internet wanted — featherlight texture, no white cast, a 'clean' minimalist formula, and an advertised SPF 50+. Then the founder of an ingredient-analysis website looked at the formula, noticed it relied on just two UV filters at modest percentages, and grew skeptical. She commissioned independent in-vivo and in-vitro testing at European labs. The verdict: an SPF of roughly 19, a fraction of what the label claimed. The fallout was swift and severe.

Purito, a Korean brand launched in 2013, had grown popular precisely by doing the affordable, gentle, ingredient-forward thing well, and the sunscreen had become a genuine cult favorite among skincare enthusiasts worldwide. The controversy didn't just bruise the brand; it triggered a broader reckoning over how SPF is tested and claimed across the Asian sunscreen market, with several other products drawn into the scrutiny.

To its credit, Purito's response was relatively responsible: it apologized, offered refunds, pulled the product, and eventually returned with a reformulated hybrid sunscreen. The episode also surfaced a real and thorny truth — that SPF testing methods vary by country and laboratory, and results can differ depending on protocol, which complicates assigning blame neatly.

The honest read: Purito makes genuinely nice, affordable formulations, and the rest of its range — toners, serums, gentle cleansers — never carried the same baggage. But the sunscreen affair is now a permanent part of its story and a useful lesson for anyone who treats a 'clean,' cosmetically elegant SPF as automatically trustworthy: sun protection is a medical claim, not an aesthetic one, and a beautiful formula tells you nothing about whether it actually shields your skin. The brand has worked to rebuild trust, and for non-SPF products it's a reasonable, budget-friendly choice — but its history is a reminder to buy sunscreen on evidence, not vibes.

Sources:[1][2][3][4]

Founded
2013
Origin
South Korea
Heritage
Established
Type
K-beauty
Verdicts
5 Strong choice · 20 Good choice of 47 assessed
47 products reviewed

All Purito Products

Good choice dehydration
No.1
Purito Mighty Bamboo Panthenol Serum in a frosted pump bottle No-Frills Hydration Serum
Purito serum

Mighty Bamboo Panthenol Serum

A deliberately unglamorous hydration serum that does one thing thoroughly: a disclosed 13% panthenol, backed by bamboo, niacinamide, ectoin, and squalane, in a fragrance-free formula. Genuinely soothing and broadly suitable — the only real catch is a 30ml size that makes the companion cream the better value.

sensitivedry Fragrance Free
4.6 (380)
$22.00
Full protection sun damage
No.2
Purito Sun Day Adventure Sunscreen SPF 50 50 mL squeeze tube Lightweight Daily Pick
Purito sunscreen

Sun Day Adventure Sunscreen SPF 50

A lightweight, no-white-cast daily chemical sunscreen with a complete photo-stabilized four-filter SPF 50 system, fragrance-free and well-priced. It is a straightforward, comfortable everyday sunscreen with a sound formula — judged, fairly, against Purito's specific history of having its sun-care testing called into question.

normalcombination Fragrance Free
4.3 (360)
$15.00
Good choice dryness
No.3
Purito Luminous Ceramide Moisturizer 100 ml package Five-Ceramide Barrier Cream
Purito moisturizer

Luminous Ceramide Moisturizer

A genuinely reparative barrier cream that earns its 'ceramide' billing: five ceramide subtypes plus cholesterol, blended to mirror skin's own lipid ratio, on a fragrance-free, soothing base. For dry, sensitive or compromised skin it's a real barrier rebuilder rather than a buzzword moisturizer — and at around $23 for 100 ml, it's a quietly excellent value.

drynormal Fragrance Free
4.4 (600)
$23.00
Good choice dryness
No.4
Purito Oat-In Intense Cream 150ml container Oat Barrier Soother
Purito moisturizer

Oat-In Intense Cream

A minimalist, roughly 72%-oat barrier cream that does one thing genuinely well: soothe and replenish dry, distressed, eczema-prone skin. Fragrance-free, gentle, and built around colloidal-oatmeal-grade actives rather than buzzy extras, it's a quietly excellent sensitive-skin moisturizer — too rich for oily skin and not fungal-acne safe, but exactly right for the skin it's made for.

drysensitive Fragrance Free
4.3 (400)
$21.00
Supporting role excess oiliness
No.5
Purito Mighty Bamboo Panthenol Cleanser 150 ml tube Budget Gentle Cleanser
Purito cleanser

Mighty Bamboo Panthenol Cleanser

A genuinely gentle gel cleanser that foams enough to satisfy yet leaves skin soft rather than stripped, thanks to mild amino-acid surfactants and a meaningful 0.3% panthenol. The small dose of tea tree is the one thing for the very reactive to note, but at around $14 for a generous 150 ml, it's one of the smartest budget cleanser buys around.

combinationoily Fragrance Free
4.4 (500)
$14.00
Good choice dryness
No.6
Purito Oat-In Silky Toner 200ml bottle Sensitive Skin Hydrator
Purito toner

Oat-In Silky Toner

A milky, minimalist hydrating toner that's over 68% oat-based and just ten ingredients long. The ultra-fine emulsion with meadowfoam oil gives it a silky, lightly occlusive feel that hydrates more lastingly than a watery toner, making it a lovely, affordable pick for dry and sensitive skin. The one caveat: that oil is mildly comedogenic, so oily and breakout-prone skin should think twice.

drysensitive Fragrance Free
4.7 (300)
$20.50
Full protection sun damage
No.7
Purito Daily Go-To Sunscreen SPF 50+ PA++++ in a white squeeze tube with minimalist green branding K-Beauty Redemption SPF
Purito sunscreen

Daily Go-To Sunscreen Broad Spectrum SPF 50+ PA++++

Purito's post-scandal comeback sunscreen is genuinely impressive — next-gen Tinosorb filters, fragrance-free centella-rich formula, zero white cast, and a clean ingredient list that reads like a K-beauty wishlist. The dewy finish limits its audience to dry and normal skin types, but for those it suits, this is one of the most pleasant-wearing SPF 50+ sunscreens available.

normaldry Fragrance Free
4.4 (800)
$17.00
Good choice sensitivity
No.8
Purito Oat PDRN Gentle Refining Toner 200 mL bottle Gentle Oat Toner Pick
Purito toner

Oat PDRN Gentle Refining Toner

A genuinely good, refreshingly minimalist soothing toner — an 80% oat seed water base with beta-glucan, panthenol and licorice, fragrance-free and gentle. It calms and hydrates reactive skin well. Just see it for what it is: an excellent oat toner whose trend-driven PDRN name oversells a 5ppm trace ingredient.

sensitivenormal Fragrance Free
4.4 (290)
$19.00
Good choice compromised skin barrier
No.9
Purito Mighty Bamboo Panthenol Cream jar Barrier Recovery Workhorse
Purito moisturizer

Mighty Bamboo Panthenol Cream

A focused, genuinely effective barrier cream that finally gives panthenol the lead role — 10% of it, disclosed — alongside real cica actives, niacinamide, and squalane. Fragrance-free, lightweight, broadly suitable, and fairly priced, it is a quietly excellent soother for sensitive, reactive, and active-stressed skin.

sensitivedry Fragrance Free
4.6 (450)
$23.00
Good choice sensitivity
No.10
Purito Daily Go-To Sunscreen SPF 50+ PA++++ tube with minimalist white design Sensitive Skin Sunscreen Redemption
Purito sunscreen

Daily Go-To Sunscreen SPF 50+

A carefully reformulated sunscreen that prioritizes verified protection and gentle ingredients over cosmetic elegance. The Tinosorb S and titanium dioxide hybrid system delivers reliable broad-spectrum coverage, and the centella complex adds genuine skincare value — but the persistently dewy finish will divide users.

sensitivenormal Fragrance Free
4.2 (400)
$18.00
Supporting role dehydration
No.11
Purito Multi PDRN Collagen EGF Serum 30 mL glass dropper bottle with two-phase capsules Skin-Booster Trend, Topical Dose
Purito serum

Multi PDRN Collagen EGF Serum

A gentle, fragrance-free, two-phase hydrating serum whose ceramide, sterol, centella and postbiotic backbone makes it a good calming layer for sensitive skin at twenty-five dollars. The three names on the front, PDRN at nine parts per billion, EGF at two parts per million and a trace of vegan collagen, are the Korean skin-booster trend in label form, and at those doses they are not why anyone's skin will look better.

sensitivenormal Fragrance Free
4.5 (40)
$25.00
Good choice dryness
No.12
Purito Daily Soft Touch Sunscreen SPF 50+ in a white squeeze tube with minimalist Purito Seoul branding K-Beauty Redemption Arc MVP
Purito sunscreen

Daily Soft Touch Sunscreen SPF 50+

Purito's comeback sunscreen earns its redemption. Four modern European UV filters deliver verified SPF 50+ protection in a silky, ceramide-enriched base that feels more like skincare than sunscreen. It's the proof that a brand's worst moment can produce its best product.

sensitivedry Fragrance Free
4.5 (2.5k)
$21.50
Strong choice acne
No.13
Purito Azelaic Acid 10 Kojic Tea Tree Serum in a frosted pump bottle Gentle Blemish Treatment
Purito serum

Azelaic Acid 10 Kojic Tea Tree Serum

A genuinely good blemish serum built on a disclosed, functional 10% azelaic acid — one of skincare's most versatile and best-tolerated acne actives — with sensible tea tree and antioxidant support. The 'triple active 20%' framing flatters the dilute extras, but the azelaic acid core is the real, worthwhile thing.

oilycombination Fragrance Free
4.5 (70)
$25.00
Promising dullness
No.14
Purito Fermented Complex 94 Boosting Essence 150 ml bottle Budget Essence Hero
Purito serum

Fermented Complex 94 Boosting Essence

A standout budget first essence that does more than prep: a genuinely concentrated 94% base of green tea, dandelion, mulberry and rice ferment, plus a working 3% niacinamide and adenosine for real brightening and texture benefit. Fragrance-free, in a generous 150 ml bottle for around $22, it delivers the pricey 'boosting essence' experience without the price.

normalcombination Fragrance Free
4.4 (3.0k)
$22.00
Good choice dryness
No.15
Purito Luminous Moisture Shea Butter Body Lotion 300 ml pump bottle Everyday Body Softener
Purito body care

Luminous Moisture Shea Butter Body Lotion

A pleasant, well-textured everyday body lotion that softens dry skin with a genuine shea-and-camellia-oil base and absorbs cleanly without grease. The catch is the added fragrance across all three scent variants, which rules it out for fragrance-sensitive skin — but for everyone else, it's an easy, fairly priced daily softener in a generous 300 ml bottle.

drynormal
4.4 (400)
$25.00
Promising dullness
No.16
Purito Multi PDRN Collagen Real Glow Mask 100 mL pink squeeze tube Twenty-Minute Peel-Off Glow
Purito mask

Multi PDRN Collagen Real Glow Mask

A peel-off mask reimagined for comfort: jojoba, squalane and octyldodecanol sit high on the list, so the polyvinyl film lifts without pulling and leaves a soft sheen, while niacinamide and three hyaluronic acids sit sealed underneath for twenty minutes. The glow is real and lasts a day. The PDRN, at 2.2 parts per billion, and the 'collagen water' base are the story, not the reason it works.

normalcombination Fragrance Free
4.3 (30)
$20.00
Good choice sensitivity
No.17
Purito B5 Panthenol Re-Barrier Cream white tube with minimalist Korean design K-Beauty Barrier Repair MVP
Purito moisturizer

B5 Panthenol Re-Barrier Cream

A beautifully formulated barrier repair cream that packs five distinct skin-repair mechanisms into a clean, 22-ingredient formula. The 10% panthenol delivers clinical-level barrier support, and the complete centella complex adds serious soothing firepower — all in a gel-cream texture light enough to wear daily without feeling like you're treating a wound.

sensitivedry Fragrance Free
4.7 (800)
$23.99
Good choice sensitivity
No.18
Purito Centella Green Level Buffet Serum bottle with green label and pump dispenser Multi-Active Centella Powerhouse
Purito serum

Centella Green Level Buffet Serum

A genuinely multi-functional serum that earns its 'buffet' name with 49% centella, niacinamide, four peptides, and panthenol — all in a lightweight, affordable formula. The scented version's essential oils are the only notable compromise in an otherwise excellent formulation for soothing, brightening, and early anti-aging.

sensitivenormal
4.5 (500)
$17.00
Good choice dryness
No.19
Purito Dermide Cica Barrier Sleeping Pack in a frosted glass jar with minimalist Purito Seoul branding Overnight Barrier Rescue
Purito mask

Dermide Cica Barrier Sleeping Pack

A quietly effective overnight barrier repair treatment that uses centella's full toolkit — four isolated triterpenes, not just a generic extract — alongside ceramide NP and squalane. It is the skincare equivalent of putting your skin to bed with a warm compress and a plan.

drysensitive Fragrance Free
4.4 (1.5k)
$21.50
Good choice hyperpigmentation
No.20
Purito TXA 6 Niacinamide 10 Retinal Serum in a frosted pump bottle Honest Brightening Pick
Purito serum

TXA 6 Niacinamide 10 Retinal Serum

A genuinely strong brightening serum — a disclosed 10% niacinamide and a high 6% tranexamic acid, cushioned by idebenone, glutathione, and a soothing base. The catch is the name: the 'Retinal' is a 25 ppm trace, far below a functional dose. Read it as an excellent TXA-and-niacinamide serum, and it delivers.

combinationnormal Fragrance Free
4.5 (75)
$25.00
Promising dullness
No.21
Purito Pure Vitamin C Serum 60 ml dark dropper bottle Gentle Vitamin C Pick
Purito serum

Pure Vitamin C Serum

A refreshingly sensible vitamin C serum that goes gentle on purpose: 5% pure ascorbic acid with niacinamide, glutathione and adenosine on a soothing bamboo-water base, fragrance-free, in a generous 60 ml bottle for around $18. It won't deliver dramatic high-strength results, but for easy, daily, sting-free brightening — especially on sensitive skin — it's one of the best values around.

sensitivenormal Fragrance Free
4.4 (4.0k)
$18.00
Supporting role dark circles
No.22
Purito Wonder Releaf Centella Eye Cream Unscented 30ml tube Sensitive-Eye Nourisher
Purito eye cream

Wonder Releaf Centella Eye Cream Unscented

A surprisingly loaded fragrance-free eye cream: centella and four cica triterpenes for soothing, a four-peptide blend plus adenosine for gentle smoothing, and a ceramide-and-oil base for nourishment. It calms and hydrates the delicate eye area reliably and softens dryness lines well; structural wrinkles and dark circles are beyond any cream. Rich enough that oily or milia-prone lids should think twice.

drynormal Fragrance Free
4.5 (600)
$16.00
Supporting role sensitivity
No.23
Purito Centella Unscented Recovery Cream tube with minimalist white and green design Sensitive Skin Gold Standard
Purito moisturizer

Centella Unscented Recovery Cream

The definitive version of Purito's barrier repair cream — same centella-ceramide-niacinamide powerhouse as the original, but with the essential oils removed. For sensitive, compromised, or post-procedure skin, this is one of the best-value barrier repair creams you can buy.

sensitivedry Fragrance Free
4.6 (600)
$19.00
Good choice sensitivity
No.24
Purito Centella Unscented Serum bottle with pump dispenser and minimalist white label Fragrance-Free Centella Star
Purito serum

Centella Unscented Serum

The definitive version of Purito's multi-active centella serum — fragrance-free, ceramide-enriched, and packed with 49% centella, niacinamide, four peptides, and licorice root extract. An affordable do-everything serum that genuinely does most of what it promises.

sensitivenormal Fragrance Free
4.5 (400)
$16.00
Supporting role dryness
No.25
Purito From Green Cleansing Oil in a tall pump bottle with minimalist Purito Seoul branding Minimalist's First Cleanse
Purito cleanser

From Green Cleansing Oil

Eleven ingredients, zero filler, complete sunscreen removal. The Purito From Green Cleansing Oil proves that the best first cleanse is the simplest one — five plant oils, clean emulsification, and nothing your skin didn't ask for.

drynormal Fragrance Free
4.5 (2.0k)
$21.00
Not yet assessed dullness
No.26
Purito Galacto Niacin 97 Power Essence in a frosted glass bottle with dropper cap K-Beauty Minimalist Essential
Purito serum

Galacto Niacin 97 Power Essence

Fifteen ingredients. That is all it takes for Purito to deliver 92% galactomyces ferment filtrate and 5% niacinamide in one of the cleanest, most transparent essences in K-beauty. The effects are cumulative rather than dramatic, but for anyone seeking a minimalist brightening and texture-refining step, this formula makes a compelling case that less really is more.

normalcombination Fragrance Free
4.4 (2.0k)
$18.00
Supporting role excess oiliness
No.27
Purito From Green Deep Foaming Cleanser 150 ml pump bottle Budget Gentle Foamer
Purito cleanser

From Green Deep Foaming Cleanser

A genuinely gentle foaming cleanser that delivers the satisfying lather people want without the stripping that usually comes with it — amino-acid surfactants at pH 5.5, soothing green botanicals, fragrance-free and fungal-acne safe. At around $15 for a generous 150 ml, it's one of the smartest budget cleanser buys for anyone who likes to foam but hates the tight after-feel.

combinationoily Fragrance Free
4.4 (3.5k)
$15.00
Supporting role dehydration
No.28
Purito Hydro Wave Deep Sea Serum 60ml pump bottle Lightweight Hydration Hero
Purito serum

Hydro Wave Deep Sea Serum

A standout budget hydrating serum: ectoin and snow mushroom for water-binding and barrier resilience, a light peptide-and-adenosine firming layer, all fragrance-, oil-, and silicone-free and fungal-acne safe. The 66%-seawater story is mostly theme, but the actives underneath are genuinely smart for the price. Excellent for oily, combination, and sensitive skin; dry skin should seal it with a moisturizer.

oilycombination Fragrance Free
4.5 (500)
$19.00
Supporting role excess oiliness
No.29
Purito Clear Code Superfruit Cleanser 150ml tube Gentle Daily Clarifier
Purito cleanser

Clear Code Superfruit Cleanser

A gentle daily gel cleanser that clears without stripping — mild surfactants, a low level of salicylic acid for light clarifying, and noni plus soothing botanicals. It's a likable, non-tight wash for oily and combination skin that can't handle harsh acne cleansers, with two honest asterisks: the BHA is mild, and despite the fragrance-free label it carries a light natural botanical scent.

oilycombination Fragrance Free
4.4 (800)
$18.00
Good choice aging
No.30
Purito Timeless Bloom Retinol Spot Cream tube Gentle-Leaning Retinol Cream
Purito retinoid

Timeless Bloom Retinol Spot Cream

A well-built, fairly priced retinol cream pairing a disclosed, functional 0.1% retinol with bakuchiol and a genuine soothing-antioxidant support cast. The bakuchiol pairing and buffering ingredients make it a sensible, gentler-leaning mid-strength retinol option — with all the usual retinoid rules still applying.

normalcombination Fragrance Free
4.5 (280)
$22.00
Good choice aging
No.31
Purito Retinol Retinal 2000 NAD+ Serum 30 ml airless pump bottle Affordable Retinoid Step-Up
Purito retinoid

Retinol Retinal 2000 NAD+ Serum

A genuinely potent yet wearable retinoid serum that runs retinol and retinal together at 0.1% each, then buffers them with the niacinamide-centella-ceramide support Purito is known for — all fragrance-free for around $22. The NAD+ is more marketing than mechanism, but the dual-retinoid core delivers real renewal, making this one of the best-value step-up retinoids in K-beauty.

normalcombination Fragrance Free
4.4 (1.3k)
$22.00
Good choice dehydration
No.32
Purito Hydro Wave Deep Sea Cream 50ml jar Lightweight Hydration Pick
Purito moisturizer

Hydro Wave Deep Sea Cream

A lightweight, fragrance-free marine gel-cream that hydrates cleanly without a hint of grease — ideal everyday moisture for oily and combination skin, with a quiet niacinamide brightening bonus. The 60%-deep-sea-water story is more charming than transformative, but at around twenty dollars it's a genuinely good-value water cream. Very dry skin and fungal-acne avoiders should look elsewhere.

oilycombination Fragrance Free
4.4 (900)
$21.00
Good choice sensitivity
No.33
Purito Wonder Releaf Centella Toner Unscented 200ml bottle Sensitive-Skin Calm Step
Purito toner

Wonder Releaf Centella Toner Unscented

The fragrance-free version of Purito's cica toner, and the one sensitive skin should reach for. Centella sits second on the list with all four triterpenes named, backed by trehalose, hyaluronic acid, and panthenol — a genuine calm-and-hydrate first step with no scent, no alcohol, and no drama. Light on its own for very dry skin, but for reactive complexions it's about as safe as a toner gets.

sensitivedry Fragrance Free
4.6 (2.5k)
$18.00
Not yet assessed excess oiliness
No.34
Purito Clear Code Superfruit Serum 30ml bottle Gentle Clarifier
Purito serum

Clear Code Superfruit Serum

A gentle, fragrance-free clarifying serum that takes the low-aggression route to clearer skin — succinic acid for sebum control, noni and a botanic complex to soothe and rebalance, no sting or peel. A genuinely likable option for sensitive, mildly blemish-prone skin, as long as you accept it's slower and milder than proven acne actives, and not strictly fungal-acne safe.

oilycombination Fragrance Free
4.4 (700)
$19.00
Good choice sensitivity
No.35
Purito Oat-In Calming Gel Cream in a paper-based squeeze tube with minimalist beige branding Sensitive Skin Sanctuary
Purito moisturizer

Oat-In Calming Gel Cream

Purito's Oat-In Calming Gel Cream achieves something remarkable: 17 ingredients, zero irritants, and a gel-cream texture that genuinely soothes sensitive skin while keeping oily complexions balanced. It will not be enough moisturizer for dry skin types, but for everyone else, it is a near-perfect exercise in thoughtful minimalism.

sensitiveoily Fragrance Free
4.5 (1.2k)
$21.00
Strong choice blackheads
No.36
Purito Peel Shot Exfoliating Pad tub Three-Way Exfoliator
Purito exfoliant

Peel Shot Exfoliating Pad

A capable multi-method exfoliating pad that resurfaces four ways at once — glycolic acid, salicylic acid, fruit enzymes, and a charcoal-textured pad, buffered with panthenol and allantoin. It works, and it is convenient, but the stacked exfoliation raises the irritation ceiling, and 8 pads for $20 depletes fast.

oilycombination Fragrance Free
4.4 (60)
$20.00
Avoid sensitivity
No.37
Purito Centella Green Level Recovery Cream tube with green label Cica Cream with Real Ceramides
Purito moisturizer

Centella Green Level Recovery Cream

A thoughtfully formulated cica cream that goes beyond surface-level soothing by pairing 50% centella with ceramide NP and phytosphingosine for structural barrier repair. The only meaningful compromise is the bergamot and lavender essential oils — a flaw the Unscented version corrects.

sensitivedry
4.6 (450)
$22.00
Not yet assessed rough texture
No.38
Purito Oat-In Gentle Exfoliating Face Cleanser 150 mL tube Gentle Scrub Pick
Purito cleanser

Oat-In Gentle Exfoliating Face Cleanser

A genuinely gentle physical exfoliating cleanser that rehabilitates the scrub — soft, finely milled oat flour and almond meal for the polish, soothing oat water and panthenol to keep it kind, plus kaolin so it doubles as a clarifying mask. Effective and smoothing for normal, combination and oily skin; a mid-list alcohol denat is the one odd note.

normalcombination Fragrance Free
4.3 (320)
$17.00
Supporting role dehydration
No.39
Purito Sea Buckthorn Vital 70 Cream 50ml tube Oily-Skin Gel-Cream
Purito moisturizer

Sea Buckthorn Vital 70 Cream

A long-running oily-skin favorite built on a disclosed 70% sea buckthorn fruit extract, with niacinamide and purslane in a fresh, watery gel-cream. It hydrates oily and combination skin without a hint of grease, adds a healthy glow, and costs under twenty dollars. The reformulated essential-oil-free version is the one to buy; just know it's too light for very dry skin alone and isn't silicone- or fungal-acne-free.

oilycombination Fragrance Free
4.6 (1.5k)
$18.99
Supporting role excess oiliness
No.40
Purito Defence Barrier pH Cleanser 150ml tube Gentle Low-pH Daily Wash
Purito cleanser

Defence Barrier pH Cleanser

A genuinely gentle, low-pH gel cleanser that removes oil and grime without stripping, built on sulfate-free amino-acid surfactants, a skin-matched 5.5 pH, and soothing centella — with a touch of tea tree for blemish-prone skin. At around twelve dollars for 150ml, it's one of the better-value daily cleansers in K-beauty. The only real caveat is that tea tree oil, which makes it less ideal for essential-oil-sensitive skin.

combinationoily Fragrance Free
4.4 (2.0k)
$12.67
Supporting role sensitivity
No.41
Purito Hypochlorous Acid Rescue Spray bottle Calm-Down In A Bottle
Purito treatment

Hypochlorous Acid Rescue Spray

A genuinely gentle, well-made hypochlorous acid spray at a functional 104 ppm, in a clean, fragrance-free base with soothing witch hazel water and botanicals. It is exceptionally tolerable and broadly useful as a calming refresh — just buy it as the comfort product it is, not as a treatment that fixes skin concerns.

sensitivecombination Fragrance Free
4.6 (80)
$19.00
Good choice dehydration
No.42
Purito Wonder Releaf Centella Toner bottle Centella Toner With A Caveat
Purito toner

Wonder Releaf Centella Toner

A genuinely soothing centella toner core — centella, panthenol, hyaluronic acid, allantoin — in a generous, well-priced 200ml bottle. But this scented version makes a self-defeating choice, adding bergamot oil and three fragrance allergens to a toner sold on calming sensitive skin. The unscented sibling is the smarter pick for most.

normalcombination
4.4 (350)
$24.00
Supporting role dark circles
No.43
Purito Wonder Releaf Centella Eye Cream tube Bargain Eye Cream, With A Catch
Purito eye cream

Wonder Releaf Centella Eye Cream

A genuinely loaded eye cream for $16 — high-dose centella, four peptides, adenosine, ceramide, and nourishing oils. But this scented version makes the least sensible choice possible, placing bergamot and lavender oils next to the delicate eye area. The unscented sibling is the cream this should have been.

normaldry
4.4 (300)
$16.00
Not yet assessed acne
No.44
Purito Wonder Releaf Centella Spot Patch pack of 51 hydrocolloid patches Gentle Spot Fixer
Purito treatment

Wonder Releaf Centella Spot Patch

A gentle, centella-infused hydrocolloid spot patch that flattens surfaced whiteheads, curbs picking, and calms the redness around a blemish — all at a low per-patch price with two sizes in the pack. It's a sensitive-skin-friendly upgrade on the plain dot, with the usual patch caveat: it only really helps spots that have come to a head.

oilycombination Fragrance Free
4.4 (1.5k)
$8.99
Promising aging
No.45
Purito Timeless Bloom Bakuchiol Serum tube Low-Drama Anti-Aging Serum
Purito serum

Timeless Bloom Bakuchiol Serum

A well-established, genuinely gentle anti-aging serum built on a strong, disclosed 1% bakuchiol, with peptide and adenosine support. No purging, no sun-sensitivity, no irritation — usable morning and night. It is the low-drama, retinol-alternative anti-aging serum it promises to be.

sensitivenormal Fragrance Free
4.5 (3.2k)
$25.00
Full protection sun damage
No.46
Purito Daily Soft Touch Sunscreen Stick SPF 50+ twist-up stick Advanced-Filter Stick Pick
Purito sunscreen

Daily Soft Touch Sunscreen Stick SPF 50+

A sunscreen stick that takes its filters seriously — a premium, next-generation four-filter system delivering robust SPF50+ PA++++, with silica for a soft, sebum-controlling finish that suits oily skin. Best used as a reapplication tool over a properly dosed base sunscreen; a comedogenic ester is the one note of caution.

oilycombination Fragrance Free
4.3 (210)
$21.50
Not yet assessed dryness
No.47
Purito From Green Avocado Cleansing Balm 100 ml jar Dry-Skin Cleansing Balm
Purito cleanser

From Green Avocado Cleansing Balm

A gentle, fragrance-free cleansing balm that melts makeup and sunscreen while conditioning dry skin with an avocado-oil-led blend rather than bare mineral oil. The green vegetable extracts are more theme than treatment, and the jar format won't suit everyone, but for a barrier-friendly first cleanse at a fair price, it's an easy, dependable pick.

drynormal Fragrance Free
4.4 (900)
$20.00

More about Purito

Launched in 2013; the brand's credibility was tested in December 2020 when independent lab testing found its flagship SPF 50+ sunscreen measured around SPF 19, after which Purito issued refunds and reformulated.

It does not publish independent clinical studies of its broader range.